Our Investment DNA

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 INDUSTRY AGNOSTIC

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COMMITTED ENTREPRENEURS

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INNOVATIVE SOLUTIONS

About

Incorporated in 2014, Sol Primero is an early stage investment firm dedicated to partnering with ambitious entrepreneurs addressing large opportunities that require innovation. We are industry agnostic and focus on high growth, emerging businesses that can demonstrate the ability to scale quickly.

Our investment philosophy is founded on the belief that backing big ideas pays off, but backing the right team that can implement the idea is the winning strategy.

We are long-term partners with the resources to support our portfolio companies through various stages of their journey. As entrepreneurs ourselves, we want each one of our companies to succeed and are willing to leverage our skills and networks to act as a multiplier on to the efforts of our founding teams.

We act with strong conviction and make quick investment decisions, typically getting back to the opportunities we are evaluating within 2 weeks.